The opening of the third edition of the Salone del Mobile.Milano Shanghai , with the Exhibiton Center transformed until November 24 in a “bomboniere” of Italian elegance and style from the 123 brands of furniture and lighting, confirms with their presence record , as this unique model is able to push our manufacturing export and the values that it is able to express also focusing on beauty and innovation, which are found in the journey among the stands in the crowded stands of operatorsChinese: importers, distributors, retailers, buyers, architects, interior designers, contracting entrepreneurs, journalists. All conquered by the made in Italy.
Ribbon cutting and evening preview in an atmosphere – justified – of optimism therefore, present among others the Minister for Cultural Heritage and Activities Alberto Bonisoli who stressed how design and culture are linked and had meetings with the Chinese authorities related Italian initiatives for the celebrations of Leonardo da Vinci, Raffello and Dante in 2019, 2020 and 2021.
Bonisoli, also competing with the top management of FederlegnoArredo, explained: “I am in Shanghai because the government is pursuing a strategy aimed at promoting growth and exports: China will be the main market for medium and high level goods in the next ten years, a segment where our country can offer a lot, starting from furniture and design, and the fact that Italy is able to play an important role and to be appreciated is an important factor for the growth of our economy “.
“The Salone del Mobile.Milano Shanghai confirms itself as a strategic international appointment, growing exponentially thanks to the quality of the exhibition proposal and the interest shown by a public that is increasingly attentive and sensitive to the values of design – explains Claudio Luti , chairman of the Salone del Mobile -. We are back in the economic capital of China with great enthusiasm, convinced that we can further improve the commercial and cultural dialogue between the two countries and meet the needs of a rapidly changing market.which has great expectations for us because it has a manufacturing history behind it, reminiscent of the Italian one for the continuous search for beauty, originality and elegance “. Expectations that had already proved to be high since the first edition, when the entrances of the SEC had been closed due to the large influx of visitors so much that since last year the pre-registration has been made mandatory in order to access the Sec.
“The bilateral ties between Italy and China are experiencing a new moment of growth. Our two nations already cooperate in many sectors and we firmly believe that Italian companies can be the ideal partner for the Chinese, especially if we consider the enormous changes that the market is facing – adds Ettore Sequi , Ambassador of Italy in the People’s Republic of China – .
“China is one of the countries with the highest development potential for the wood-furniture sector, but also one of the most difficult markets to conquer – confirms Emanuele Orsini , president of Federlegno Arredo -. Federlegno Arredo Eventi has decided to adopt a long-term strategy to make it accessible to Italian companies by choosing to make a systemto fill the dimensional gap that separates the Italian SMEs from the great Chinese giants: a unique team in which institutions and companies dialogue at various levels with Chinese partners. The 2018 edition of the Salone del Mobile.Milano Shanghai goes in this direction thanks to the ability to express the best of Made in Italy design in a country with enormous potential and to make an essential contribution to the growth of Italian companies in China, as confirmed by the ncremento 6% of our exports in the first six months of 2018. Without forgetting the valuable contribution of ICE Italian Trade Agency, the ambassador of Italy and the main Italian institutions in China, which guaranteed fundamental support ” .
Potential confirmed by the data. The ‘ export of furniture (furniture macro-system – lighting) grew by 494% from 2009 to 2017. Compared to its competitor Italy is the country that has sold more in China in 2017, remaining the first provider of mobile (22 % of total imports), followed by Germany with 15%. The driving sectors are semi-finished furniture (72.8%), bedrooms (71.9%), office (70%), chairs (68.6%), kitchens (52.4%) ), the upholstered furniture (51.2%), the living area (39.5%), the furnishing accessories (36.5%), lighting (36.2%). (Source: elaborations of the Centro Studi Federlegno Arredo Eventi on Istat data ).
Challenge is not easy because it requires a great ability to understand the dynamic needs of the Chinese market linked to the development of urbanization and therefore of residential construction, with the purchasing power of the rising middle class and consumption for the house doubled in the last decade and constantly growing.